
What Is an Annual Fund? The
Golden Egg of Fundraising
Robert Rogalski, Executive
Director
Joy Community School, Glendale, Arizona
In Jack and the Beanstalk, Jack
makes off with a hen that lays golden eggs and a harp that sings
the sweetest music at his command. His days of poverty are over.
The Annual Fund component of a school development program offers
a similar potential for upgrading school income with amazing
annual predictability. It raises money that can be used almost
immediately to cover operating costs, which grows higher each
year. Once
established, it is easily
maintained at a level that increases with the school budget.
The Annual Fund is a coordinated
plan to gather gifts from various school supporters on a yearly
basis in lieu of the continual and inefficient selling of
products. (Many schools need to evaluate their fundraisers and
select the best revenue producers in relationship to time spent.
The Annual Fund would be an additional major source of income.)
ITS PURPOSE IS TO RAISE ANNUAL MONEY TO MEET ANNUAL NEEDS.
The goal of every Lutheran School
in the country should be the establishment of an Annual Fund to
ease the financial burden that everyone shares.
“People giving to people“ is
the theory behind annual giving. “Thank you for the
opportunity.” along with a $100 check is the outcome of the
annual fund appeal as illustrated by a recent donor to our
school who would never have considered a gift in the past. There
are many, many supporters of our schools who only want to be
asked and they will give an annual gift. Why will they give?
Because they believe in the mission and ministry of the school.
A good annual giving program
produces not only money but also several other beneficial
outcomes:
- It enables the school to
broaden its base of support. A goal of this fund is to
increase participation of donors.
- It creates a greater awareness
of the school and its objectives.
- It becomes a major source of
raising funds for unrestricted current operation needs. This
is money to pay the bills and operate in the black.
- It encourages other donors to
give each year, to get into the habit of giving.
- It becomes a mission-oriented
approach to generate school support.
- It generates support through
alumni, grandparents, and other non-members who received
their Christian education in the school.
- 100% of the funds come to the
school instead of 50% going to the “product” company or
fund raising organization.
Yes, there are some techniques
and strategies to guarantee a successful program. Contact the
Lutheran School Development Center for more information.
Robert Rogalski
School: 623.561.2000
Home: 623.334.8030
E-mail: RTRogalski@aol.com
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