Promoting schools and centers 24/7 (Part III)

Bob Rogalski, Glendale Arizona

     The Lutheran Schools Development Center is available to assist schools and early childhood centers by offering marketing seminars, annual fund workshops and “coaching” principals and directors.  Contact Bob Rogalski at RTRogalski@aol.comor 623.521.6446.  The following is a continuation from the Fall and Winter issues of Views & Vision.

Overall Promotion Plan—Marketing Activities By Month

June      

  • Review names received through marketing
     pipeline

  • Review building maintenance

  • Safety review

  • Hold open house (2X)

  • Contact local churches conducting VBS to
     display school materials.

  • Report on surveys (parent / exit )

  • Send home information with summer program families not involved at school.

July

  • Hold open house (2X)

  • Be available and meet summer program
     attendees

  • Locate mailing list and research costs of
     school age children in desired zip code areas

  • Clean building(s) NOW, not in August when
     perspective families will visit. 

 August 

  • Send invitation letter
     summer school . . .

  • Focus on last minute
     enrollment calls.  Personally follow-up - high
     priority

  • Hold open house (2X)

 

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Evangelical Lutheran Education Association
500 N. Estrella Parkway, Suite B2, Box 601  Goodyear, AZ 85338
Tel. 800.500.7644  Fax. 623.882.8770       Gayle Denny, Executive Director