Promoting Schools and Centers 24/7

Bob Rogalski, Lutheran Schools Development center, Glendale, AZ

    What happens when the school year begin and you are ten, twenty or thirty students below your budgeted amount? Panic, anxiety and the implementing of plan B. This means,

  • you cut the budget,

  • cut staff,

  • plan another fund raiser, or

  • ask the church(es) for more assistance.

     In most cases, this will not happen if a marketing and promotion program is in full force over the course of a 12 month period. In our highly competitive atmosphere, administrators must be wearing their marketing hat all year long and be very proactive even if you have a full enrollment at this time.  Things change everywhere.

     The following Promotion Plan gives you an overview of what December, January and February could look like in a given year.  Subsequent issues of Views & Vision will include additional three-month increments of this plan.

     The Lutheran Schools Development Center is available to assist schools and early childhood centers by offering marketing seminars. Contact Bob Rogalski at RTRogalski@aol.com or 623.521.6446.

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Evangelical Lutheran Education Association
500 N. Estrella Parkway, Suite B2, Box 601  Goodyear, AZ 85338
Tel. 800.500.7644  Fax. 623.882.8770       Gayle Denny, Executive Director